(OMAHA, NE) – September 19, 2011 – Infogroup, the leading provider of targeted high-value sales and marketing data, customer and market intelligence, and innovative digital engagement solutions, today announced Philip Ketonis has joined the company as Vice President, List Services.
Mr. Ketonis will be responsible for increasing the revenue of publishers through strategic opportunities to monetize their subscriber lists. His role includes business development, forging strategic partnerships with publishers and managing major client relationships. He will report directly to Tom Claire, SVP, Infogroup Services.
Infogroup represents over 4,000 individual lists and nearly 600 clients in both the B2C and B2B marketplaces, giving the company significant cross-sell power to generate additional revenue for its clients. The company has a comprehensive portfolio of list services designed to help companies increase sales and profits.
“Phil is a seasoned publishing industry executive, well-known in the marketplace and well-positioned to guide successful strategic marketing solutions for our clients. The success of our clients drives Infogroup’s continued success in the list management business,” said Clare Hart, Infogroup’s President and Chief Executive Officer, “We are delighted to welcome him to Infogroup.”
Mr. Ketonis joins Infogroup from Hachette Filipacchi Media where he was a VP, Consumer Marketing since 2006. Prior to that, he worked in finance and business development at Kappa Publishing and at EDS. He holds a BBA in Accounting from Bernard Baruch College of the City of New York and an MBA in Finance from Long Island University.
About Infogroup
Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day. Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America. For more information, please visit www.infogroup.com.