Infogroup Expands in Boston and New York City to Accommodate Growth
Recent GoTime Inc. Acquisition and Growing Business Results in More Space Needed for the Data Giant
(OMAHA, NE) –March 29, 2012 – Infogroup, the leading provider of high-value real-time data and multichannel marketing solutions, announced today that it will be expanding its offices in New York City, NY and Boston, MA. This expansion comes on the tail of the company’s recent acquisition of GoTime Inc., and its increase in leadership talent across all of its business units.
Already established with a strong data and technological presence in several key cities globally, Infogroup sought to bolster its offices in New York City and Boston to leverage untapped potential and establish a stronger presence for clients. New York City’s Chelsea area is quickly becoming known as a contender to Silicon Valley due to an influx of top names in mobile and search expanding in the area. Boston has also begun to emerge as anew center for technology with reputable technology companies establishing offices there as well. A significant increase in clients using real-time and location based data, coupled with the launch of the Data Axle ™, has propelled Infogroup to seek hubs of innovation for further expansion. The Infogroup Data Axle ™ connects data hubs in a real-time architecture where each hub, regardless of proprietary or third party source, can be leveraged into applications by Infogroup clients.
“Our momentum in the data technology space has taken real-time data to a new playing field,” stated Mike Iaccarino, Chairman and CEO, Infogroup. “The integration of our comprehensive industry leading data assets with GoTime Inc.’s platform technology has positioned us to offer this completely new and provocative platform. The Data Axle™ enables our clients to manage their assets more effectively, connecting the most targeted variety of data elements when they need it. This launch and the growth we’ve had in the past few months made it clear that we needed to expand. In reviewing the robust data and technology presence we had in cities throughout the globe, we realized that we had an opportunity to capitalize on New York and Boston. More of our clients are moving headquarters there and with the energy around our innovations, we needed to grow our presence.”
The excitement around the Data Axle™ is just ramping up and with innovations and upgrades already scheduled in the company’s pipeline; this may only be the first of more expansions to come.
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle ™ of contextually relevant information on more than 220 million individuals and 21 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.