Infogroup Targeting Solutions Builds Out Digital, Sales and Marketing Teams

Strengthening Team to Facilitate Infogroup Targeting Solutions’ Client Demand and Growth for 2012

(OMAHA, NE) – February 28, 2012.  Infogroup Targeting Solutions announced today that it is expanding its digital, sales and marketing teams with several key hires and promotions.  Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. 

“We have strong momentum as we start 2012 and these changes reflect how we are positioning Infogroup Targeting Solutions to best serve and drive results for our clients, as well as to attain new business,” said Don Patrick, President of Infogroup Targeting Solutions.

 Additions to the team are highlighted below:

  • Sales: Kelly Kennedy has joined as Senior Vice President of Sales, Infogroup Targeting Solutions.  Kelly brings a wealth of industry experience for large B2B and B2C enterprise clients across all marketing solutions and channels.  She spent eight years at Merkle, building and deploying vertical sales and client management strategies across retail, catalog, retail banking and non-profit industries. After Merkle, Kelly joined salesforce.com to launch their field sales organization focusing on B2B companies with over 5,000 employees.
  • Sales: Lori Colantuono has been promoted to Vice President – Digital Sales, Infogroup Targeting Solutions. Lori has been with Infogroup for over 17 years, most recently running the Digital Acquisition Marketing Operations and Brokerage team. In her new role, she will be responsible for acquiring and retaining Digital Acquisition clients, as well as integrating these clients across other data, technology and analytic solutions and services.
  • Digital Acquisition Marketing: Mike Hrin joins the Infogroup Targeting Solutions team as Vice President – Digital Operations. Mike will oversee Operations, Account Management, and Product Management for the Digital Acquisition business line. He is an industry veteran who has spent the greater part of the last several years building and managing technical teams at Epsilon, Responsys and Merkle.
  • Marketing: Malti Shukla joins as Vice President Field Marketing, Infogroup Targeting Solutions.  Malti brings over 16 years of industry knowledge and experience to the team. She will take the lead in bringing an expanded marketing focus to services and solutions.  Malti spent over 6 years at Alterian, a leading marketing software provider, running their Field Marketing business for both North and South America.

“We are extremely pleased to add such highly seasoned industry professionals to our team,” stated Don Patrick. “We have significant client demand and growth ahead of us, and these individuals, combined with the talent of our Infogroup Targeting Solutions team, give us the leading edge.”  

About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions.  With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 220MM individuals and 21MM businesses.