Infogroup Launches Interactive and Digital Marketing Solutions Division – Infogroup Interactive
Provides Marketers Better Multi-Channel Retention and Acquisition Solutions
(OMAHA, NE) – Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced the launch of Infogroup Interactive, a digital marketing solutions and services division designed to address the needs of the cross-channel and interactive marketer.
Infogroup Interactive brings together two key industry leading Infogroup divisions, Yesmail and Walter Karl Interactive, whose primary focus is addressing the ever expanding client need for integrated digital marketing solutions. The new division combines the market leading software solutions of Yesmail and the market leading digital media capabilities of Walter Karl Interactive, building a robust set of services and products that address business intelligence, data management, web development, social media and mobile marketing needs. The Infogroup Interactive product suite, a combination of software, services and digital media, is a single-vendor solution that enable marketers to:
• Build and execute integrated retention and acquisition campaigns across multiple channels
• Execute faster, make better decisions, achieve better results, and
• Maximize resources and increase efficiencies through a single vendor solution
“Integrated direct marketing solutions that bring together retention and acquisition efforts are critical needs for today’s enterprise marketer,” said Bill Fairfield, Infogroup’s Chief Executive Officer. “Infogroup offers leading-edge services by providing our customers an integrated platform, media and service capabilities, all under one resource.”
The new interactive division, with 14 locations and over 1,000 customers, will be led by industry veteran and Yesmail President, Mike Hilts, President and General Manager, Infogroup Interactive; along with Rob Fitzgerald, President and General Manager of Media Solutions at Walter Karl Interactive; John Harrison, President and General Manager of Platform Solutions at Yesmail, overseeing the digital media and software offerings. Grant Roholt, Senior Vice President Technology and Chief Technology Officer at Yesmail, will be leading the technology and product initiative for the division and Tim Price, Senior Vice President of Sales and Marketing at Yesmail, will be heading the sales and marketing efforts. Ed Mallin, Infogroup Services Group President, stated, “The new division will be housed within the existing Services Group and will provide an integrated sales, marketing and product solutions suite. We will continue to operate and utilize the Yesmail and Walter Karl Interactive brands going forward under the Infogroup Interactive umbrella.”
The cornerstones of Infogroup Interactive will be Yesmail’s market leading data management and marketing execution software and Walter Karl Interactive’s vast inventory of digital acquisition assets and services. Enterprise 7.0, scheduled to be released at the end of Q1, is a complete multi-channel business intelligence and campaign management solution, which will be the catalyst for integrating our product and service portfolio. It will also provide ready access to Walter Karl and Infogroup’s inventory of acquisition digital media assets. Internal creative, professional services and web development resource, combined with key social media, digital marketing and mobile partnerships will round out the interactive offering.
“The new paradigm of direct marketing is evaluating and understanding what happened today so that I can take action tomorrow,” said Mike Hilts. “Infogroup Interactive is about recognizing this reality and preparing for the next evolution; understanding what happened right now so that I can take action right now.”
About Yesmail
Yesmail is a recognized industry-leading provider of online solutions, and earned a leader designation in the Forrester Wave: Q4 2009 E-mail Service Solution Providers. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of e-mail marketing solutions and award-winning services for businesses of all sizes including, Yesmail Enterprise, Yesmail Direct and Yesmail Media Services. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of Infogroup. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Atlanta, Austin, Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore.
About Walter Karl
Walter Karl, a division of Infogroup, is one of the industry’s leading digital acquisition solutions providers, specializing in integrated, multi-channel direct marketing solutions, both online and offline. For over 50 years, Walter Karl has operated as a results-driven partner to over 1000 clients offering innovative solutions for business-to-business, fundraising and business-to-consumer segments. Walter Karl corporate headquarters are in Pearl River, New York, with business offices ten other locations including New York, NY, Chicago, IL, San Francisco, CA and Boulder, CO. To learn more visit www.walterkarl.com.
About Infogroup. Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.Infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.
