New Aberdeen Research Report Reveals Best-in-Class Sales Strategies
Infogroup's Salesgenie.com Enhances Sales Effectiveness with its Industry Leading Business Intelligence Data
OMAHA, Neb., Jan 25, 2010 (BUSINESS WIRE) -- Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced the availability of the latest research report by Aberdeen Group entitled Inside Sales Enablement: "Let Them Drink Coffee!" The report reveals how best-in-class performers focus their closers on closing and use sales intelligence data during the sales process to enhance sales effectiveness. The end result is higher annual corporate revenue, increased lead conversion and improved win-loss ratios.
"Companies seeking to succeed in the post-millennial economy will need to empower their first-contact sales staff with the tools necessary to sustain revenue and profitability as they seek to source and win more deals from competitors and efficiently add to the revenue stream of current customers," said the report's author Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group.
Infogroup's Salesgenie.com service is the first step in the process for many companies. Integrating Salesgenie into the sales process enhances sales effectiveness by giving account executives fast, targeted online access to the highest quality business and consumer sales leads in the industry. Advanced filtering, mapping and scoring capabilities enable users to zero in on more prospects like their best customers. As a result, top performers who use Salesgenie are able to more quickly find the best prospects possible and spend more time closing.
"As the leading provider of targeted lead generation for sales professionals Salesgenie.com helps sales organizations meet today's challenges by maximizing sales opportunities," said Tom McSweeney, President of Salesgenie.com. "Salesgenie.com offers the high quality information sales and marketing executives need for measureable ROI."
The study further showed that 85% of firms with best-in-class performance provide inside account executives with access to prospect and customer business intelligence. In addition, 54% of top performers incorporate sales intelligences into their inside sales technology platform. According to the Aberdeen report, enabling the inside team with consolidated, accessible and up-to-date customer data is clearly a wise investment. Investing in this area empowers inside account executives with deeper knowledge of the most relevant information.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. Infogroup's headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
SOURCE: Infogroup
Infogroup Contact:
Kelly Loontjer, 402-596-7574
Director External Communications
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