So, what led to this "green" evolution? Well, we wanted reduce some of the brand pollution that we emit from this company. Some of you may not be aware of this, but we have had 31+ companies under the Infogroup name. To run more cleanly and efficiently, Infogroup has created a go-to-market strategy and visual identity that:

-          Promotes Infogroup as a strong, centralized, powerful brand
-          Makes it easier for our clients to understand who we are and what we do
-          Supports a culture of cooperation between business units
-          Provides even more complete solutions by cross-selling across business units
-          All while continuing to provide the high level of service and product offerings our customers expect

Our vision is to be the world's leading provider of data-driven solutions used by organizations of all sizes to achieve success related to their products, markets, customers and other critical stakeholders. Being the world's leader means being acknowledged as having the most accurate, complete, usable and meaningful information; providing leading edge technology and marketing solutions; the finest service available anywhere; and the most capable and dedicated people in the industry.

Chances are you've either done business with or heard of us - or one of our thirty family members.

We had a very enlightening family reunion of sorts at last year's Direct Marketing Assocation in November. For the first time in our history, all Infogroup companies exhibited together, in one large booth space. It was our way of preparing for this union. And many of our customers who met us at the DMA had an "ah-ha!" moment, realizing the full breadth of who we at Infogroup are and the full power of what we do.

By tying all of our companies together under a single brand, we leverage the rich legacy of our individual companies and fulfill our "one company" mission - enabling Infogroup to approach the market in a clearer, more unified way.

You might notice we have a new logo. We like it. We like it a lot in fact. We think it's exciting, modern and cutting edge - a true representation of our future. Incorporating the international symbol for information, our new logo pays homage to our most important company asset - the information we provide to help our clients reach new customers, enhance their relationships with existing customers and make better-informed business decisions.

You may have heard the buzz… We’re taking a historic step in the evolution of our company. The New Year ushers in an exciting opportunity to come together as “one Infogroup,” strengthening our position as a global leader in data-driven solutions.