Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience
Yes Lifecycle Marketing finds Cyber Monday emails sent day-of drive higher conversions despite spike in email volume
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates
New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday
Enhanced consumer and business data to help users build complete customer profiles
New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy
PORTLAND, OR – Mar. 16, 2015 – Just 23 percent of brands actively include Instagram as part of their social marketing strategy. This is despite the fact that, overall, brands on Instagram are acquiring new followers at more than twice the rate of other social platforms.
A new study released today by Yesmail Interactive, in conjunction with Gleanster, a leading analyst firm, finds that 80 percent of consumer-facing companies don’t understand their customers beyond basic demographics and purchase history.