See’s Candies Signs a Multi-year Agreement with Yes Lifecycle Marketing to Extend Decade Long Partnership

The iconic candy maker continues to rely on Yes Lifecycle Marketing’s strategy, creative and analytics services as well as database and multichannel communications platforms to develop and execute integrated online and offline marketing campaigns

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

The membership rewards program provider relies on Yes Lifecycle Marketing to bring transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday

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